About the NSPCC

The London Society for the Prevention of Cruelty to Children was founded in 1884.

It changed its name to The National Society for the Prevention of Cruelty to Children (NSPCC) in 1889.

Its aim then was to protect children from cruelty, support vulnerable families, campaign for changes to the law and raise awareness about abuse.


Our inspiration and vision

Today, the NSPCC is inspired by a belief that we can make a difference for all children – by standing up for their rights, by listening to them, by helping them when they need us and by making them safe.
Our vision is ending cruelty to children in the UK. We believe cruelty is preventable and that through having an inspirational vision we will achieve much greater success for children.

Our approach

We believe our effectiveness is enhanced by a combined approach of services, policy and campaigning. Our direct services bring immediate help to children but on their own cannot achieve an end to cruelty and policy, influencing and campaigning work is much more forceful when informed by real experience gained from working with real children who have suffered abuse.


Our principles

The NSPCC strategy is built on four principles:


Focus
Provide well defined and distinct activities where we can maximise our impact

Prioritise
Concentrate on specific types of abuse and on children who are at most risk to ensure our intervention creates greatest impact.

Learning
Everything we do creates learning. We must capture learning and use it to create a cycle of improvement

Leverage
On our own we cannot end cruelty to children. We need o work with and through others to multiply our impact many times over.

The statements below define the activities we will undertake in pursuit of our vision


We will:

•Create and deliver services for children which are innovate, distinctive and demonstrate how to enhance child protection most effectively
•Provide advice and support to adults and professionals concerned about a child and if necessary take action to protect the child.
•Work with organisations which work with children to ensure they effectively protect children and challenge those who do not
•Campaign for changes to legislation, policy and practice to ensure they best protect children
•Persuade everyone to take personal responsibility for preventing cruelty to children
•Inform and educate the public to change attitudes and behaviours towards children
•Use our statutory powers as necessary to protect children


Read about our achievements in 2009 http://www.nspccannualreview.org.uk/


http://www.nspcc.org.uk/getinvolved/getinvolvedhub_wdh45187.html


http://www.nspcc.org.uk/helpandadvice/helpandadvicehub_wdh45208.html